Education
An international education group
Background
An education group operates bilingual schools and training centers across Hong Kong and Southeast Asia, with admissions seasons that concentrate thousands of parent inquiries into a few months.
The challenge
Parents asked the same questions — fees, curriculum, entry requirements, campus visits — in Cantonese, English, and Mandarin, across four enquiry channels. Admissions officers answered in parallel and still missed replies, while applications sat untracked in personal chat histories.
The solution
The group unified all enquiry channels into PAI Workstation's team inbox, with AI seats answering first-level questions in three languages and booking campus-visit slots directly into the admissions calendar. Automation flows tagged every inquiry by program and campus, and the CRM kept each family's application journey visible to the whole admissions team.
Results
During the peak admissions season, the group handled 3.2× more inquiries than the previous year with the same team, cut missed replies to near zero, and recorded a 28% increase in completed applications following automated follow-up flows.